Crafted With Care


Our responsible journey begins where demand leads supply. Our designs live online until one of you makes a purchase, only then will we print the garment. We don't need to hold stock, there's zero waste from overproduction.


Making things to order is great. Making things to order in hubs close to your customers is even better. As our production partner, Creator Studio, is part of the H&M Group we can tap into its global production network and use their tech to get our styles printed closer to our fans. This means lower emissions plus quicker production and fulfilment for our fans too. A win-win for the planet and people.


The cotton we use in our garments is 100% organic. Organic cotton cultivation benefits the environment in many ways. As it doesn't use chemical pesticides and insecticides, it improves soil condition, lowers greenhouse gas emissions, strengthens biodiversity and improves cotton growers' health.


All the polyester we use is recycled. It has the same properties as conventional virgin polyester and is strong, durable and moisture-resistant. Virgin polyester is an artificial fibre made from oil, which is used widely around the world. Recycled polyester is a more sustainable option made from oil-based waste, such as PET drinks bottles — a way of preventing plastic waste from ending up in landfills.

More info:

Creator Studio - Responsibility

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